TITLE: Manager, Communications
REPORTS TO: Sr. Vice President, Communications
DEPARTMENT/DIVISION: Communications
POSITION SUMMARY:
Manage communications initiatives – both proactive and responsive—working to promote the overall U.S. airline industry, A4A carrier members and aviation industry partners to strengthen the overall image and reputation. This includes – but is not limited to – effective media relations, rapid response, executive communications and third-party relationships including industry and media representatives. Role includes but is not limited to writing press releases, speeches, presentations, blogs, editorial pieces; editing documents including testimony, letters, etc.; development of messaging; general communications materials; and some social media. Must be a strong, solid and confident writer who can process a range of issues quickly while working collaboratively with subject matter experts.
DUTIES & RESPONSIBILITIES:
• Serve as an official spokesperson for the association, speaking on behalf of the U.S. airline industry and A4A’s carrier members. This requires being accessible after business hours, on weekends and on holidays.
• Assist in shaping statements and media responses regarding complex issues including but not limited to sustainability, safety and security, operations, workforce and other industry initiatives.
• Closely monitor relevant news coverage; identify emerging policy, consumer, operations, safety and security issues; and demonstrate leadership in preparing for anticipated news cycles.
• Lead media relations outreach (print, radio, and television) as deemed appropriate including developing media strategies and drafting and reviewing documents (including speeches, letters, presentations and op-eds) for significant announcements, press releases, briefing documents and speeches.
• Develop and execute strategic communications plans for relevant issues and campaigns to advance the advocacy agenda and membership priorities, working closely with the Senior Vice President, Communications and other team members; strategically utilize a range of communications initiatives including but not limited to earned media, owned media, social media and paid media.
• Identify plans to generate positive media coverage and maximize reach of A4A data, research, travel forecasts and other relevant informational news content.
• Have (or gain) a working familiarity of aviation issues and nomenclature; have (or gain) knowledge and comfortability with industry media and other relevant media representatives; develop and maintain appropriate relationships with communications counterparts representing industry partners.
• Offer strategic counsel and thought leadership for speaking engagements and conference opportunities for senior management; identify ways to promote those events.
• Working with colleagues, produce newsletters and other materials for member carriers, media and additional groups highlighting key industry issues as well as A4A initiatives and accomplishments.
• Function as part of a strong team, providing support in other areas, including operations communications and social media engagement.
• Be nimble and willing to accept other duties and responsibilities as needed and requested.
QUALIFICATIONS:
Airlines for America (A4A) advocates on behalf of its members to shape crucial policies and measures that promote safety, security and a healthy U.S. airline industry. We work collaboratively with airlines, labor, Congress, the Administration and other groups to improve aviation for the traveling and shipping public.
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