Johnson & Johnson is a company of enduring strength. We've been privileged to play a role in helping millions of people the world over be well and stay well through more than a century of change. As the science of human health and well-being has grown, we've been able to grow along with it. Even more important, we've helped shape and define what health and well-being means in every day lives. Our products, services, ideas and giving now touch the lives of at least one billion people everyday.

We credit our strength and endurance to a consistent approach to managing our business, and to the character of our people. We are guided in everything we do by Our Credo, a management document authored more than 60 years ago by Robert Wood Johnson, former chairman from 1932 to 1963, and by four strategic principles.



Read more about Our History.

Our Credo: Our Guiding Philosophy
The overarching philosophy that guides our business is Our Credo, a deeply held set of values that have served as the strategic and moral compass for generations of Johnson & Johnson leaders and employees. Above all, Our Credo challenges us to put the needs and well-being of the people we serve first. It also speaks to the responsibilities we have to our employees, to the communities in which we live and work and the world community, and to our shareholders. We believe Our Credo is a blueprint for long-term growth and sustainability that's as relevant today as when it was written

Read more about Our Credo Values.

Johnson & Johnson Strategic Framework

Our Foundation
The Strategic Framework starts with Our Credo, the guide to help us navigate our way through challenges and opportunities. From Our Credo, Our Aspiration emerges – by caring, one person at a time, we help billions of people around the world live longer, healthier and happier lives.

Our Strategic Principles
We build from this foundation a unique set of strategic principles. We are broadly based in health care. Our focus is on managing for the long term. We operate under a decentralized management approach. And we do all this through a unique culture that values and fosters the development of our people.

Our Growth Drivers
Our growth drivers are the specific areas of focus that help ensure our robust growth for the future.  In today's highly competitive global marketplace, it is also essential that we focus on the critical drivers of our future growth: to create value through innovation, to extend our global reach, with local focus, to execute with excellence in everything we do.  We pursue our growth drivers guided by the Leadership Imperatives: Connect, Shape, Lead and Deliver.

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Please note: iBook format requires iOS6 and the latest version of iBooks.

People and Values
People and values are Johnson & Johnson's greatest assets. We know that every invention, every product, and every breakthrough we've brought to human health and well-being has been powered by people. Our people strive to make a difference. We believe the shared values embodied in Our Credo help us attract and keep the most talented values-driven people in the world.